The Trifecta of Storytelling: Videography, Photography, and Video Post-Production
Levitate your Visual Brand Experience with Photo + Video + Video Editing that rises above the crowd.
The rules of 7: You have 7 seconds to make an impact on your audience - and it takes 7 (or more) meaningful touchpoints with your audience to inspire them to take action.
The myriad of ways your audience can find- and get to know- you offers impactful opportunities to share your brand story on multiple mediums.
How do we make each touchpoint impactful?
By seamlessly integrating photography, videography, and video post-production into a clear Visual Brand Experience.
On their own, each medium- photo + video + video editing- is a powerful tool for messaging and storytelling.
But together? Your story is unstoppable.
With each representation and perspective of the message, personality, and distinct voice you’re sharing with your audience, you’re growing the love, loyalty, and impact of your brand.
Photography: Your access to imagination
A single image can burn into our minds. Trigger emotion. Compel us to move. Inspire us to think.
Effective still imagery can tell a story in a split second - but the moment is often fleeting, the meaning lost within the flurry of input we continuously receive. Visual content alone is like frosting without cake.
That gut-check response, however powerful it might be, craves reinforcement. It craves context.
And if it doesn’t get it? Well, then our brains have no choice but to run with it- making assumptions, filling in the gaps, and telling the story through our own unique lens. From a brand perspective, this translates into a missed opportunity to control the narrative.
That’s where the other two elements of the Visual Brand Experience play ball.
A single image can thrive within an overarching narrative, existing in spaces and with audiences that each has their own unique perspective.
Videography: Your access to the senses
Videography moves the viewer through a specific, curated story that evokes certain feelings, thoughts, and knowledge. This guided tour engages all the senses.
An on-site production team working to elevate how and what content is captured ensures it all sticks to the script - the storyboard, that is.
This means every single piece of content is captured with its landing zone already in mind, whether that’s social media, a post-event video, or a sparkly new website.
It’s not the location that matters most: It’s who is there. Your audience is priority one – it’s how they feel, what they think, and what they’ll know and do after interacting with your Visual Brand Experience.
Videography moves us up the ladder, but we’re still not in the clouds of a stellar audience experience. We’ve engaged the senses, and sparked imagination: Now, it’s time to move your audience to action.
Video Post-Production: Your access to influence
When your story aligns with your creativity, you create an emotional connection with your audience.
That’s where the Know/Like/Trust factor is born and bred.
Video post-production enhances your creative output by aligning it with your story.
It’s the bridge between copywriting, brand strategy, story development, and your unified vision with all your creative video elements - fluid transitions, dynamic graphics, and synergetic music.
This is where we bring it to life.
It’s time for style, pizazz, bells and whistles, Morgan Freeman-like narration, and a song that draws you in like Sarah McLachlan’s, “In The Arms of an Angel”. Alone, each element will elicit a big response, but by piecing together each hand-picked, creme de la creme video element… WOW.
Now you have content that moves people.
All the planning, strategy sessions, storyboarding, video, and photo capturing leads to this. The product surpasses your imagination and expectations because of the many expert hands that guided it into existence. The story that comes to life.
Photography + Videography + Video Post-Production = Impact x Influence x Action
Once you know that you need to reach a customer at least seven times before they take action, it becomes pretty simple: you need to make every. single. one. count.
Each time your audience accesses your Visual Brand Experience, you get one more opportunity to create a core memory. To deepen their connection to your brand.
Let the Visual Brand Experience Trifecta optimize your strategy and your content, giving your audience fast-pass tickets to a ride they’ll remember forever. And tell their friends about.
O Hello Media’s expert photographers, videographers, and video editing team integrate seamlessly into your brand or experience efforts with one goal in mind: Engaging your audience by sharing your story through multiple mediums. Ready to start a conversation with yours?
